1977-02-14; Central Michigan Life

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Mt. Pleasant, Mich. 48859
Monday, F ebruary 14,1977
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by TONY DEARING
CM LIFE Reporter \
J Students hopefully will not have to pay
tore than $1,475- about a $55 increase -
(r twin and board in CMU dormitories
klyear, Jerry Tubbs, vice president for
Liness and finance, predicted Friday.
[Tiibbs said his office now is reviewing, for
d analysis, several proposals which would
[it administrative and operational costs in
brms and keep any 1977-78 room and board
tte increase down to around 2.3 to 4 per
Entabove the current $1,418 rate.,
[However, Tubbs said these cost-cutting
oposals will not affect student services. v
I "We are trying to save, but we do not
jtpect any drastic change or reduction in
iryice to our customer, the student," he
lid, "Most of these things the students will
Usee."
Tubbs said his office expects to complete
next year's room and board rate proposal
within two weeks.
"If things hold as they are now, we anticipate a $23 to $57- no more than $82-
increase in room and board costs next year,"
Tubbs said. "We hope not to charge over
$1,475,"
Tubbs said $30 to $60 may seem a large
amount of money, but if students take the
matter in perspective by realizing they
already are paying $1,418 for room and
board, the actual increase is "rather small."
Proposals he is counting on to keep next
year's costs low, Tubbs said, include more
efficient staff assignment and direct food
delivery to food commons, which, would
eliminate the double handling now occuring
under the University's warehouse delivery
system.
The Business and Finance office expects
to submit its 1977-78 room and board
proposal to President Harold Abel for
review" iiuring the last week of February,
and then present it to the Board of Trustees
for approval at its March 16 meeting, Tubbs
said.
His office is conferring with local gas
companies, Tubbs said, to produce a "best
guess" for gas costs next year, which will be
figured in the 1977-78 room and board
proposal he submits to the Trustees.
However, he did not comment on what
effect the possible removal of natural gas
price controls might have on next year's
room and board costs.
President Carter indicated during
January he favors decontrolling natural gas,
but several of the United State's largest gas
corporations warned last Thursday such
action could drive gas prices up as much as
five-fold.
Grant possibilities studied
■ ■ ■ ... .. .
Energy committee to meet
by STEVE WRIGHT
CM LIFE Reporter
[Members of the campus-wide
By Conservation Committee
|ve" been appointed at the
Iquest of President Harold
>|i»attd will **beg_i *irtteti$g'
ay to discuss problems in-
living energy conservation on
npus.
[Noting that utilities
Presented 2.7 per cent of the
Vneral Fund budget in 1976-77
jrapared to 1.6 per cent in 1971-
, Abel proposed the idea of an
bergy conservation committee
lov, 30 and requested appointments. The 27 members
epresent students, administration, CMU's five schools
m the Physical Plant.
I The purpose of the committee,
■wording to chairperson Jerry
"We want to have the projects on the shelf.
The committee will have to determine where to
set priorities"—Jerry Tubbs, energy committee
chairperson
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Tubbs, will be to make the
University community aware of
energy conservation on campus
and to set priorities for energy
conservation projects.
Tubbs, vice president for
business and finance, believes
there is a good chance the
federal government will expand
its aid programs due to recent
record cold weather and the
resulting energy shortage. He
believes the committee can help
bring some of that money into
CMU.
"We want to be prepared
when the government money
becomes available," Tubbs said.
"We want to have the projects
on the shelf. The committee will
have to determine where to set
our priorities."
Tubbs hopes the committee
also will provide a catalyst for
the entire University community in advising Abel on
energy conservation matters
across the campus.
"We would like to create a
>new awareness toward energy
conservation On campus " Tubbs
said. "We1 would like to see the
individual committee members
go back and form their own
energy committees in their own
areas. That way we would be
opening a two-way channel of
communication."
Utilizing a Department of
Health, Education and Welfare
grant, conservatively estimated
at $50,000, the University
already has begun studying two
possible energy conservation
projects, Tubbs said.
He said the University is
studying the possibility of an
integrated utility project which
would convert the University's
heating system from natural gas
to coal and would allow the
production' of electricity.
Presently natural gas in virtually the only source of heating
energy for CMU. The cost for
the project is estimated at $10.2
million.
The University, also is considering the possibility of installing a central control system
which    automatically    would
control the heating and air
conditioning in all buildings on
campus for greatest energy
savings. Cost for this project is
estimated at $1.2 million.
The Physical Plant drew up a
,_st of**ftossibIe future energy-*
conservation projects in
January 1976 which includes
providing storm windows for
married housing .units and
providing additional lighting
circuits for Park Library so
selective lighting could be
turned off.
With the cooperation of the
University community the
Physical Plant was able to cut
energy consumption by 22 per
cent in 1972-74 compared to
previous two-year periods.
However, Burney Long,
Physical Plant director, said,
"Our ideas have just about come
to the end of the road. Just
about everything left to do costs
money."
Tubbs added, "Almost every
energy conservation project left
to be done is expensive. In the
past we have tried to lop off the
easy, inexpensive project that
payback in savings in less than
five years.
"There are things we can do
though," Tubbs continued. "It is -
just a matter of setting our
priorities and hustling for the
money."
"Dressing up" the window of a downtown store are Pam Farr,
Troy junior (left), and Doug Holder. Detroit junior. The two are
part of s\ distributive education class which is "learning by
doing" with the help of the Downtown Business Association
(LIFE photo by Steve Ness).
Retailers to award
'window dressers'
by SCOTT SIMONS
CM LIFE Reporter
Downtown store windows which have received special
"dressings" by CMU distributive education students will be
judged today by retailers.
The windows were dressed by students in Practicum in
Distributive Education, a course offered by the School of
Business Education. The window dressing project was
sponsored by member retail stores of the Downtown Business
Association (DBA).
"The students were assigned to different'retailers who then
made individual appointments to meet and discuss the ideas of
both parties," Bill McCarthy, DBA president, said.    •
The 42 students involved in the project were provided the
needed merchandise by the retailers plus any other necessary
supplies for the display.
"The students in the class are usually juniors or seniors and
this is just one of 10 projects included in the semester. Other
projects include writing commercials for radio and television
and designing a floor plan for the store," Robert Miller,
assistant professor of business education and instructor of th©
class, said.
Awards for the windows will be presented Tuesday at 10
a.m. at the Mutual Savings and Loan, 319 E. Broadway. DBA
"retailerswill provide a number 'ot gift certificates to the
winners, Miller said.
The program, was originated by the DBA, which contacted
Miller about its organization. "This is a case of practical experience versus textbook ideology. The students were asked
for reaction to the program and they wanted to do it," Miller
said.
"The program will be for the mutual benefit of students as
well as local businessmen," McCarthy said, adding, "We serve
as sort of a field laboratory for the students and in return get
publicity andmore traffic through the stores."
Student reaction to the program has been favorable.
Heather Lermont, Harbor Beach junior, who is dressing the
window of Foley's Jewelry store, 201 S. Main St., said, "This
applies to my future job. I want to be a buyer of women's
clothes."
Lermont said there is an art to window dressing as "it takes
a certain knack to arrange it in such a way to catch the person's eye. Efefore you even get started you have to decide who
you want id appeal to, and then pick out the right merchandise
as well as the right side items."
Doug Holder, Detroit junior, who is working on Oren's
window, 100 S. Main St., has experience in window dressing. "I
did this in my retailing class but here we concentrate more on
the fine points." Holder cited color coordination, layout,
balance and background as just some of the elements which go
into a display.
Marji Black, Clio junior, who is working on wondows at
Klein's Wallpaper, 214 E. Broadway, fe going into fashion
merchandising and agreed window dressing is an art. "The
display has to be attractive, yet different and imaginative,"
she said, adding, "you have to combine originality with colors
and eye appeal."
Cupid shivers
Weather affects usual Valentine gifts
by KAREN MAGNUSON
CM-LIFE Reporter
Tlje cold wave may Have kept Cupid
shivering but it didn't stop Valentine's Day
from coming.
However, it certainly has made the
custom of sending flowWs to one's
"valentine" difficult, if not impossible.
The traditionally romantic flowers of the
holiday - roses - are scarcer and more
expensive this year due to the big freeze.
Consequently, most aren't wooing their
"valentine" with the ever-popular dozen of
long-stemmed red beauties..
The freeze in Florida, thelack of sunshine
and the shortage of natural gas to heat
greenhouses has limited stocks of several
other blossoms, including pompons and
baby's breath, both commonly used in
bouquets.
Florists in the Mt. Pleasant area all
agreed their supply ot flowers for Valentine's Day is affected.
"This year the supply of flowers is
ridiculous," Ken Elliott, owner of Elliott
Greenhouse, 800 W. Broadway, said,
"We are going to be-in a real mess, and
there are going to be a few unhappy people,"
he added.
"All of those boys full of love on Valen*
tine's Day will want their gals to have roses,
, but there won't be any this year," he said,
adding he received only one-third of his
order this year.
He mentioned a dozen roses are selling for
about $34 in Florida now, while the same
dozen costs approximately $24 in Mt.
Pleasant.
Helen Adams, owner of Adams' Flower
Shop, 205 S. Mission St., said the store's
supply of roses is affected but it has plenty
of other flowers.
, She suggested customers give a second
choice of flowers in case the rose supply
runs out, s
The owner of Jim and Donna's Flower
Shop, 412 N. Mission St., said, flower supplies are affected "to a point," but they
jirea't "cut that much."
"Last year we had limited supplies too,"
Donna Strauss said* "We didn't get the
amount of roses we ordered. I guess it was
just because the demand was bigger than
the supply."
All agreed the demand drastically will
exceed the supply this year. Area florists
expect business to be booming.
"We have gone through a long period of
winter and people need a lift," Norm Godley,
owner of Norm's Flower Petal, 201 E.
Broadway, said. "Most people want to give
that certain someone a lift whether it be
girlfriend, wife, mother or grandmother."
Florists said they expect more business
from single men because Mt. Pleasant is a
"university town." People may spend
anywhere from $5 to $20, depending on their
pocketbooks.
What started the custom of sending
"lovetokens" to valentine^?
It was celebrated as early as the seventh
century  commemorating  St.  Valentine's
martyrdom,, however by the 14th century its
religious significance was overshadowed by .
the customs still associated with the day.
Other area area merchants, including
jewelers, card shop owners, and candy
stores also report sales increases during the
Valentine's Day season.
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