1970-11-09; Central Michigan Life

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CENTRAL
MICHIGAN
Pleasant, Michigan 4885$      Monday, November 9, 1970
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A STYLE is modeledby Kay Nash, Utica junior, for the mothers
of the 21st century at the AWS Fashion Show for Moms. The
show held Friday night was part of the AWS Mom's Weekend.
Pinto
V CMU business students are
bridging the gap between classroom theory and marketingreal-
ity this fall by taking part in a
marketing-research      program
"sponsored by the Ford Motor
Company.
Entitled "The Pinto Project
•for the Academic Community/'
it is one of scores of such programs being conducted on cam-
* puses across the country.
Like many other universities,
CMU's School of Business Administration has been given.a
Pinto, Ford's new entry into the
small car field, for five weeks
along with research and reference materials. The students
are now developing their own
marketing and research projects.
Each school can enter one pro- ■
ject in a "National Pinto Project Contest" before January 15,
1971. They will become eligible for one of 16 regional
prizes of $1,000 each and a
national prize of $5,000. The
Jwards will be given as grants
to the schools.
According to John W. Clever-
£?'CMU instructor of business,
. The objective of the Pinto Project is to increase the effective-
Jess of the learning experience
by having students actually per-
1pm and be concerned with vaf-
i6us Phases of a marketing program." .
"Because a real product is
Jeing used," he said, "students
can identify with it and really
Set involved."
?he CMU Marketing Club is
coordinating the project and is
,^nging other students from the
school of Business Administra-
J5 Sd the University Into the
*cuvities.
.^5 are mainly working on
2,ideas for promotional tech-
, ,^es at the local level," said
wtthamF. Boose, instructor of-
wES8-.  <<TheC^ wants to
generate interest in the college
arKet concerning the Pinto."
Jhe instructors said" students
n£ i  xested Personswhowould
11° est arive the «"**. *">
welcome to and should sign up
Schn 1        e  ln  th®   D6in °* ^
tinrS! ? Business Administra-
oas office in Grawn HaU, 105.
•
ree
Students have beentakingturns
driving the Pinto at Ford's expense since its arrival and are
completing questionnaires concerning it and automobiles in
general. The Marketing Club will
men analyze the findings.
By JOE CONKLIN
Ass't Ed.-Student Affairs
The fight for the office of
vice president of the student
body moves into round-three this
week when Elections Director
Mike Mobey appeals the Student
Judiciary decision invalidating
last Tuesday's election.
Mobey was expected to file his
appeal with Appeal Officer Tom
Bright this past weekend. Bright
is to determine whether there is
enough evidence to carry the
appeal into the Appeals Court.
If Bright decides there is
enough evidence, the Appeals
Court will then get the case.
The court, composed of Student
Body Presidnet Rick Kedzierski,
Vice President of Student Affairs
Albert Miles and Faculty Senate
Chairman Richard Wysong, will
decide whether to uphold Student
Judiciary's decision or declare
a new trial. The Appeals Court
will not rule on the validity of
the election. Round one of the
fight began last Tuesday when
Jan Kempker District I senator,
defeated Ken Canfield, Mt.
Pleasant junior.   The final vote
was 524 for Miss Kempker and
480 for Canfield.
Canfield then decided to protest the election when he discovered that three dorms, Robinson, Wheeler and Larzelere,
didn't vote at all or only at one
meal. Canfield expected enough
support from these dorms to
carry him on to victory.
The fight moved into roundtwo
when Canfield obtained enough
signatures to protest the election.
He turned the petitions over to
Student Judicary last Thursday
and a hearing was set for
4:30 that afternoon.
At the hearing, John Sleziak,
Robinson's elections director,
testified that he didn't know where
election ballots were so he could
open the polls at lunchtime.
Sleziak also said that no meeting was held between dorm election directors and the campus
election director before the election. Election rules state that
such a meeting must be held 48
hours before a campus election.
On the basis of Sleziak's testimony the court ruled, in a 4-0
Cancer being stopped
PRINCETON, N. J. (AP)-
Princeton University announced
Saturday that biochemists have
stopped cancerous behavior in
cells taken from animals and
restored these cells to normal.
The university said, '"The
chemical, the scientists have
found, repairs the surface damage found on cancerous cells,
thereby causing them to return
to normal growth behavior."
The discovery -was made in
laboratory experiments using a
plant protein called Con A, or
trypsinized Cohcanavalin A.
This protein treated under laboratory conditions appears to have
an affect on the runway multiplication of cancerous cells.
"What is most interesting is
that for the first time we have
found that we can stop the wild
multiplication of cells without
completely killing them. And although we have not tested the
process for an eternity we have
found that a single dose of Con
A prevents cancerous behavior
. for as long as the cell remains
alive in vitro for Six days," said
Dr. Max A. Burger, 37, an associate professor of biochemical
sciences, in an interview,
In vitro refers to experiments
involving cells removed from
organisms and kept alive in cultures under artificial laboratory
conditions.
A team of biochemists has now
begun experiments on living animals — mice. •■■....
■r
Cancerous cells continue multiplying beyond normal maximum
density, a point at which normal
ceils stop reproducing. The experimenters worked with cells
taken from connective tissue of
mice that had been inoculated
with a cancer producing virus,
Initially, theresearchersfound
that Con A joined the cells from
the mice at two points, killing
the cells. After further treatment, Con A was refined so that
it joined the cells from the mice
at only one point. The cells
then remained alive and stopped
reproduction at the normal maximum density, rather than continuing to reproduce beyond that
point.
The scientists found that the
cells were not only restored to
apparently normal conditions but
that they remained alive for up
to six days.
The experiments here were an
outgrowth of previous research
involving another chemical enzyme known as trypsin" an enzyme capable of eating away at
the cell surface. Previous experiments indicated that cells
treated with trypsin, however,
would apparently lead to the runaway multiplication.
decision, to invalidate the
election. The court suggested a
new election be called for this
Thursday but an ordinance in
the Student Body constitution says
the elections can only be held
on Tuesdays.
Mobey didn't attend the hearing
because he was reportedly taking
a test at the time. Thursday
night he announced that he would
appeal the decision on the grounds
that he wasn't fairly represented
at the hearing.
'Myra' tickets
on sale today
Tickets for The Friends of
Musical Theater production,
"For the Love tor Myra Kout-
zen", go on sale today at the
University Center ticket office.
General admission if $1.
The play will be presented
Thursday, Friday and Saturday at
8 p.m. in Warriner Studio xm,
with a Saturday matinee at 2:30.
Lead roles in the musical are
played by Dorothy Loose, Mount
Morris senior astMyra, and Rick
Seaver, Freeland junior as tier
suitor, Arnold Crikk.
Myra, at the age of 61, suddenly decides the time is ripe
for marriage, but Arnold, the 67
year-old proprietor of a combination candy shop and bootlegging establishment is not so
sure. Sixteen singing cast members support the duo.
Some of the supporting actors
are Randy Turner, Ida freshman j Terry Palin, Detroit junior;
Jean Danials, Port Huron junior;
kerry Daab, Edmore sophomore
and Judy >Privasky, Muskegon
Heights senior.
Directing the play is Steven
Ross, Saginaw senior and president of Central's FMT chapter.
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WHILE OTHER MOMS and daughters went to
football games and attended dinners and special events, this Mother and daughter; pre
sumably here for AWS Mom's weekend, played
pool in the University Center.
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