1962-06-28; Central Michigan Life

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CENTRAL MICHIGAN UNIVERSITY, THURSDAY, JUNE 28, 1962
NUMBER 30
Vance   Packard's   theory   of       Throughout ihe lecture Dr.
"planned   obsolescence"   as   an    Willhite used pictures, prod-
| evil of advertising was disputed    ucSs and other aids So show
in a lecture  by  Dr.  W.   Lyle    how    modern    adverSising
Willhite, last Thursday* touches   everyone's   life.   He
Dr. Willhite, dean of the pointed out that advertising
School of Business Administra- can be -a menace if the caution, gave the first in a series of sumer is unaware of what is
•lectures to be presented weekly* taking place and spends ex-
during summer school by n*,em- cessively. On ihe other hand,
bers of the faculty. His subject' if the consumer can determine
was "You and Advertising— what and why of a particular
Menace or Magic." advertisement, a useful serv-
Dr. Willhite said he felt ice* is performed.
Packard had overlooked "step He said many areas of the
; consumership" when condem- WOrld do not have an advertising "planned obsolescence" in jng problem because only in so-
his recent best-selling, books, cieties of social movement and
Many products, such as automo- economic plenty does advertis-
biles and appliances which have jng play an important role.
yearly modifications may be The next lect in the sum.
[discarded by the initial buyers series wiU be «Britan: A
but then are used by lower in- y/elfare  State"  by  Dr.  Derek
_mr°UPS and are n0t trU     Sanders,  assistant professor  of
speech, in Warriner Hall, Room
obsolete.
Dr. CarroU M. Pike, Jr., will While at NIU he established the State University. In addition, he
begin  his   duties   as   Central's  school's   master's   degree   pro-, has done post-doctoral study in
new Dean of Students this Sun- gram in guidance and counselor administration at Columbia
day, filling the vacancy left by training. As % associate professor University.
Dean Daniel J. Sorrells. of education,* he taught graduate     Before going to NIU in 1952,
Thirty-nine'year-old Pike left courses,   directed   graduate  re- he was a graduate assistant at
search and served as adviser to MSU. In 1950-51 he was a resi-
master's candidates. dent  counselor  at  Washington
The new Dean, a Vermont State University,
native, received his bachelor's Pike is affiliated with the Na-
degree from Middlebury College tional Education Assoc, Illinois
in Vermont, his master's from Education Assoc, National As-
the University of Vermont and soc. of Student Personnel Ad-
his doctorate from Michigan ministrators, National Society
■ 3_or the Study of Education, and
'Phi Delta Kappa.
Outgoing Dean Sorrells will
assume a position as Dean of
Students and Head of the Division of Student Offices at the
University of Georgia. He had
been Dean' of Students at Central since the fall of 1955.
oupls Pi.
Dorothy and Gerald Smith
presented selections from the
Broadway musical "Camelot"
before a large audience Monday evening.
Dorothy Smith, who received
her M.A. from Northwestern
University in theater and interpretation, dramatised the
many characters and aided the
audience in following the story
line of the play. '
The songs of the play were
sung by her husband, Gerald,
who is presently on the artist
faculty at Northwestern University. He is also guest baritone
soloist with many choral groups.
Last winter he appeared at Central with the Festival Chorus.
216, on Thursday, July 5.
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Dr. Edgar V. Briggs, associate
professor of physics, will attend
a three-week conference on atmospheric science at Colorado]
State University, Fort Collins,
Colorado, from August 12 to 31.
Briggs is a member of the
Michigan Aerospace Education
Curriculum Committee, which
provides schools in the state
with teaching materials in the
fields of aeronautics, space
science and meteorology.
At the Colorado conference,
college professors of physics
will study the subject matter of
atmospheric science, the technique used in treating problems
of the atmosphere, and current
meteorological research* Daily
weather map discussion will
bring the participants into immediate contact with the methods and problems of applied
meteorology.
ite Mis
William Jakad, of the department of driver education and
safety at Central Michigan University, has had an article published in the June issue of College andL tin! _*©_?s-_y Business.
The article, "Committee Controls Traffic Step-by-Step," describes how the CMU traffic
committee exercises close control of automobiles in combination with strict enforcement to
help s_Ive the university's traffic safety problepis.
The heart action of the normal and healthy male college
student will be made by two
staff members and a local
physician using a small, transi-
tor FM radio, similar to the device used by U.S. scientists in
studies of the astronauts in orbital flight.
The Michigan Heart Association will support the study, to
be carried out by Dr. Leroy F.
Sterling, assistant professor of
health; Dr. Horace B. Pease,
Health Service director, and Dr.
John M. Wood, Mt. Pleasant
physician. A grant of §2,500 has
been offered for the one year
program.
The small radio, will be carried by the student and will
broadcast signals approximately
300 feet. While the student performs progressively more difficult exercises, the changes
which occur will be picked" up
by a FM tuner and recorded by
a ^electrocardiograph.
The three researchers hope
the study will make a significant contribution to scientists'
knowledge of the normal and
healthy heart, an area which
has not been as extensively
studied as that of the abnormal
heart. In addition, the electrocardiograph data obtained during the exercise, rather than following the exercise, may prove
to be an important step in the
study of the human heart.
a "post as Dean of Men at Northern Illinois University, a position   he   held  for  nine   years.
Ibrighfs Availab
-ffliiiir Mill lent..
A summer school enrollment
of 2,134 on-campus students has
been announced by Registrar
George Lauer.
The enrollment figure, representing an increase of 102 over
last summer, includes 68 freshmen, 129 sophomores, 278 juniors, 693 seniors, 169 guest' and
special enrollees, and 797 graduate students.
The Registrar's office also reports, that 4510 students have
"paid their $45 deposits for the
fgjil semester^ The deposit,"
which is required of all* students, must be paid before July
15. The Registrar warns that the
enrollment limit may be
reached well before the deadline,  a
Scholarships applications for
graduate study or research in 46
countries under the Fulbright
Hays Act of 1961 are now available at the Personnel office in
Warriner Hall.
Three types of grants are
available. The full U.S. Government Grant provides round-trip
transportation^ maintenance, tuition and books, while a joint
U.S. Government-foreign government grant provides a travel
award of tuition and full or partial maintenance. The third
type, travel-only grants, supplements a scholarship received
from a foreign government, university or private donor.
General eligibility requirements for all types of grants are
U.S. citizenship, a bachelor's degree, language proficiency sufficient to carry out studies and
to communicate with the people
of the host country, and good
health.
The Institute of International
Education, founded in 1919, administers the exchange programs, which annually involve
over 5,000 students, teachers,
Specialists and leaders in exchanges between the U.S. and
more than 85 foreign countries.
. Dr. William V. Theunissen
has been named the new dean
of health, physical education
and recreation, succeeding the
late Dean Ronald W. Finch.
Theunissen has been a member of the physical education
staff at the University since
1948. During the past eight
years, he has been an administrative assistant to Finch, as
well as serving as a teacher and
coach.
Theunissen was valedictorian
of the 1943 graduating class
from Mt. Pleasant High School.
He received his B.S. degree in
1947 from Central, his A.M. in
1948 from   the   University   of
Michigan and his doctorate in
physical education from Indiana 1
University in 1955.
At Central he served as junior varsity basketball coach,
junior varsity football coach,
junior varsity baseball coach,
varsity football line coach, and
during the past 10 years he
served as head baseball coach.
While a Navy trainee during
The facilities of the University Center will be open
the following hours during
summer school:
*   The Reservation
Mon.-Thurs.   6:30 a.m.-4 p.m.
7:30 p.m.-lO p.m.
Friday 6:30 a.m.-4 p.m.
The Bookstore
Mon.-Thurs.   8 a.m>4:30 p.m.
Friday 8 a.m.-4 p.m.
"The Games Room. and
Bowling Alley
Mon.-Thurs. 9 a.m.-ll:30 p.m.
1 p.m.-4 p.m.
1 pm.-4 p.m.
7:30 p,m.-9 p.m.
Friday 9 a.m,~ll:30 a.m.
1 p.m.-4 p.m,
sse__
World War II, Theunissen attended Notre Dame and the
University of Michigan, Where
he received golf and basketball
awards.
In addition to serving for two
years on the Michigan Physical
Education Curriculum committee, Theunissen co-authored the
booklet, "School Camping,"
which was published by the
State Department of Public Instruction.
Theunissen is married to the
former Dorothy Eddy of Ionia.
They have four children.
Mitel
Veterans under Public Law
550 and other students under-
Public Law 634 are required to
sign a monthly report on June
28 or 29. Cards will be available
for signature in the Registrar's
office. A second card must be
signed July 26 or 27.
C§t(kf5@! Isiiii
The Clarke Historical Collection, which is housed in the
CMU library, has been renamed the Clarke Historical
Library, according to President
Judson Foust.
The   change   in   name   was
prompted by the expansion and
scope  of the materials,  which
were donated by Dr. Norman E.Clarke, an alumnus of CMU.
The Library consists of many
types of materials, which are
primarily related to the history
of the old Northwest Territory,
with emphasis upon the history
of Michigan and the Great
Lakes area. In addition, it eon-»
tains many of the works of
Mark Twain and Abraham
Lincoln.
©diiffe Mis*
il Visit
Erwin C. Bleckly, associate
professor of foreign languages,
will spend two months traveling and studying in Europe this
summer.
Bleckly will spend his first
month traveling in France,
Spain and Italy.
His second month will be
spent studying French literature
at the University of Besancon.
The university is located in
eastern France in the Jural
Mountains near the Swiss border.
I® fell
ftr Life i« FooucgDo
The,health and physical education building will be named
in honor of the late dean of the
school of health, physical education and recreation, Ronald
W. Finch.
Ceremonies honoring Finch
and naming the building will be
held at 10:30 a.m.t on October
20, as part of the annual homecoming weekend.
The building was one of
Finch's fondest projects along
with the creation of a school of
health, physical education and
recreation at the University.    *
A graduate of CMU, Finch
served on the staff for 25 years
after coaching at Clare, Lowell,
St. Joseph, and Saginaw Arthur
Hill High Schools. He died of a
heart ailment on April 19 of this
year.
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